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Create a viral-buzzing app and get worldwide free advertising.

That is what McDonald's has done launching AvatarizeYourself.com free app and widget.

You upload your picture and immediately enter the magic world of Pandora.

Once you have created your Avatar, you can share it with the world posting it into Facebook, MySpace, Blogger and all other social networks.

Creator of the campaign is the NY-based viral marketing specialist Oddcast.com.

(Guess who is featured Avatar? Don't get scared).


Top 50 Social Media Sites

When we refer to Social Media sites, do we really know who are they beyond Facebook, Twitter, Fickr and YouTube?

Website Magazine has collected the Top 50 most popular.

My advice as an online strategist: use these tools in a smart way, and your company will gain, for free, greater brand exposure and website traffic.

1. facebook
2. youtube
3. myspace
4. twitter.com
5. flickr.com
6. photobucket.com
7. linkedin.com
8. digg.com
9. ning.com
10. yelp.com
11. tagged.com
12. squidoo.com
13. scribd.com
14. stumbleupon.com
15. hi5.com
16. bebo.com
17. reddit.com
18. myyearbook.com
19. technorati.com
20. kaboodle.com
21. friendster.com
22. flixster.com
23. xanga.com
24. epinions.com
25. plaxo.com
26. yuku.com
27. mybloglog.com
28. metafilter.com
29. blackplanet.com
30. care2.com
31. getsatisfaction.com
32. friendfeed.com
33. clipmarks.com
34. cafemom.com
35. newsvine.com
36. omgili.com
37. gigya.com
38. ballhype.com
39. current.com
40. revver.com
41. ping.fm
42. tribe.net
43. magnify.net
44. diigo.com
45. dzone.com
46. xing.com
47. faves.com
48. tweetdeck.com
49. ecademy.com
50. twine.com


Improve your Website in Eight Easy Steps

Many companies develop expensive advertising and marketing programs designed to drive traffic to their Website. But too often they loose their focus. They forget a simple rule: the Website must be content-focused.

Eight tips to improve your Site:

- Clearly articulate your goals and understand user demographics

- Establish a site personality

- Create content for each demographic personas (don't write for you!)

- Post photos, diagrams, video, podcast, e-books and all kind of content that tells your story

- Push content at least via email and RSS

- Offer multiple ways for visitors to express interest

- Market your Site

- Check metrics for continual improvement


State of the Internet

JESS3 / The State of The Internet from JESS3 on Vimeo.

This must-watch video highlights some remarkable stats on the state of the Internet as we know it today.

Some figures:

As of September 2009, we were 1.73 billion users.

As of December 2009, there were 234 million websites.

Social Media: Facebook has passed the 400 million mark. Twitter hits 50 million tweets per day. YouTube viewers watch 1 billion videos per day.

On average we send 247 billion e-mails per day. 200 billion of those are spam e-mails.

Security: 148,000 new zombie computers are created per day.

www.michaelamigot.com